Our Approach
Our goal is to work closely with our clients and to educate them about how we develop our recommendations. We make sure they understand their risk tolerance, and how it affects the investments chosen. When we present a plan, they do not see it as a "black box," or something about which they have no understanding. This is because they have been intimately involved in the plan development process.
JW Financial Advisors has adopted the following principles:
- As Registered Investment Advisors, we serve as your fiduciaries, with a legal obligation to solely represent your interests in utmost good faith.
- We do not take possession of your assets or hold your money. That function is performed by Pershing LLC, one of the largest custody firms in the world, and a division of the Bank of New York/Mellon.
- We make sure you thoroughly understand the Financial Plan that we design to meet your needs, including the risks inherent in the plan.
- We communicate frequently, to make sure the plan and investment decisions we have jointly agreed upon are still consistent with your objectives.
Some of the factors we consider as we build your plan are:
- Your time horizon; how long will your money be working.
- Investment objectives; the final account value you desire.
- Your risk tolerance; you need to be able to sleep at night!
- Cash flow requirements; how much you use over time.
- Tax status; explore the legal tax reduction strategies.
- Preferences for Investment Products; socially responsible, or "green" investing.
- Your current investment portfolio.
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